For this assignment, I interviewed Tammy Tibbets, the co-founder of She’s The First, an organization dedicated to supporting girls to complete their educations. I saw many commonalities between Tibbets and myself, such as our background in both writing and activism, our use of social media, and the experience of “coming out of my shell.” One of the topics we broached was the notion of building a “brand.” Here is what Tibbets suggests to young content creators like myself: