Today college sports is big business, and social media has become the its main connection to potential recruits. Student worker and Athlete Liz Lam is now in charge of the football teams social presence. 

TCNJ focus is on what its students gain through its athletics, unlike other college’s who’s goal is more fiscally focused. 

The football team definitely prioritizes the students, but also happened to be the biggest money maker for the schools. Even if the profits are not much. 

Liz talks about her experience becoming the first student at TCNJ to mange the teams account.