{"id":1661,"date":"2015-05-13T00:07:57","date_gmt":"2015-05-13T00:07:57","guid":{"rendered":"http:\/\/pearson.immtcnj.com\/wordpress\/?p=1661"},"modified":"2015-05-13T00:07:57","modified_gmt":"2015-05-13T00:07:57","slug":"apple-watch-preparing-for-its-april-release-2","status":"publish","type":"post","link":"http:\/\/pearson.immtcnj.com\/wordpress\/2015\/05\/apple-watch-preparing-for-its-april-release-2\/","title":{"rendered":"Apple Watch: Preparing for its April Release"},"content":{"rendered":"

As we draw closer to the highly-anticipated release date of the Apple Watch, many of us are wondering if the pocket-sized accessory-turned-gadget is worth a purchase.\u00a0 One cannot simply \u201cbuy\u201d the Watch, however\u2014there are numerous external costs involved in the process of Watch ownership.<\/p>\n

Perceived obsolescence is already one of Apple\u2019s favorite marketing techniques, so it comes as no surprise that the Watch is only compatible with iPhones 5 and up.\u00a0 This not only encourages people to upgrade their phones, but it also keeps the business within the brand, as Android users are excluded from the Watch-buying clan.<\/p>\n

Another tactic Apple will reportedly implement to market the Watch as \u201cexclusive\u201d is the recent release that Apple is training its store staff to offer \u201cfashion\u201d advice regarding the different styles of Watches.\u00a0 Blogger Jon Fingas of Engadget considers the practicality of the new store gimmick feature:<\/p>\n

\u201cThe notion that a plainly dressed, modestly paid worker could become a fashion expert is a bit silly, and Apple’s example customers don’t always make sense. What kind of waiter makes enough money to drop $1,000 on a steel smartwatch without flinching? However, this shows just how far Apple is willing to go to get its new device on your wrist. It’s willing to hire sales execs<\/a> from non-technical fields<\/a> and have them replace the conventional electronics store sales tactics with ones you’d expect from a boutique. Will they work? Not necessarily (this is still an expensive and strictly optional piece of silicon), but it’ll be interesting to see how the experiment shakes out.\u201d<\/p><\/blockquote>\n

Despite Apple\u2019s attempt to market the Watch as a fashion statement and tech necessity, the Watch may not come through as quite a groundbreaking product as it advertises.\u00a0 A techradar.com<\/a> review of the Watch details a major shortcoming on Apple\u2019s part\u2014the missed opportunity to tap into the wide fitness-enthusiast demographic:<\/p>\n

\u201cThe Apple Watch is neither a fitness band, watch or fashion accessory though, despite taking a bit from each of those camps. It’s hard to define what it really is, which means that users may struggle to justify the purchase.<\/p>\n

What has saddened me in the time since launch is finding out that Apple won’t be selling it properly into the health market. Apparently early tests to add in a stress sensor and blood pressure monitor failed, (beautifully partly because of hairy arms) so the Apple Watch – at least version one – will be a cut down version of what it could have been.\u201d<\/p><\/blockquote>\n

We know that Apple won\u2019t be releasing any new state-of-the-art fitness technology with the Watch.\u00a0 So what makes Apple so sure that customers will opt for its specific timepiece when:<\/p>\n

    \n
  1. An iPhone 5 or higher is required for the Watch to function.<\/li>\n
  2. Brands such as Samsung already released comparable products and<\/li>\n
  3. The brand Olio just announced its release of a sleek smartwatch, which could be Apple\u2019s biggest threat to date.<\/li>\n<\/ol>\n

    The answer is brand loyalty.\u00a0 Apple products are so popular because of the upscale, high-quality, well-designed, exclusive<\/i> image the brand has built for itself.\u00a0 But will the company\u2019s usual customer base view the Watch as a worthy investment or a passing trend?\u00a0 Trusted Reviews blogger Chris Smith is the voice of the middle-class in his Watch review:<\/p>\n

    \u201cFirstly, the base price of $349 feels too high. Secondly, Apple did not address battery life and that\u2019s a worry. Surely Tim Cook would have taking the opportunity to brag if Apple had anything up its sleeve in that department, right?<\/p>\n

    The Digital Crown is unique and smart, but I don\u2019t think it\u2019s an innovation in the league of the Macintosh\u2019s mouse, the iPod\u2019s click wheel or the iPhone\u2019s multi-touch capabilities as Apple made out. It\u2019s just not going to be that much of a difference maker.<\/p>\n

    Apple has certainly lived up to the billing by launching an intriguing and unique smartwatch proposition that is likely to represent the future of the sector. People will buy it, it will probably succeed, but I don’t think it’s the epochal smartwatch epiphany many had envisioned.\u201d<\/p><\/blockquote>\n

    As the release date nears, it is crucial to consider the information detailed in the aforementioned blogs before making a purchase.<\/p>\n","protected":false},"excerpt":{"rendered":"

    As we draw closer to the highly-anticipated release date of the Apple Watch, many of us are wondering if the pocket-sized accessory-turned-gadget is worth a purchase.\u00a0 One cannot simply \u201cbuy\u201d the Watch, however\u2014there are numerous external costs involved in the process of Watch ownership. Perceived obsolescence is already one of Apple\u2019s favorite marketing techniques, so it comes as no surprise that the Watch is only compatible with iPhones 5 and up.\u00a0 This not only encourages people to upgrade their phones, but it also keeps the business within the brand, as Android users are excluded from the Watch-buying clan. Another tactic Apple will reportedly implement to market the Watch as \u201cexclusive\u201d is the recent release that Apple is training its store staff to offer \u201cfashion\u201d advice regarding the different styles of Watches.\u00a0 Blogger Jon Fingas of Engadget considers the practicality of the new store gimmick feature: \u201cThe notion that a plainly dressed, modestly paid worker could become a fashion expert is a bit silly, and Apple’s example customers don’t always make sense. What kind of waiter makes enough money to drop $1,000 on a steel smartwatch without flinching? However, this shows just how far Apple is willing to go to get […]<\/p>\n","protected":false},"author":2402,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-1661","post","type-post","status-publish","format-standard","hentry","category-wim"],"_links":{"self":[{"href":"http:\/\/pearson.immtcnj.com\/wordpress\/wp-json\/wp\/v2\/posts\/1661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/pearson.immtcnj.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/pearson.immtcnj.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/pearson.immtcnj.com\/wordpress\/wp-json\/wp\/v2\/users\/2402"}],"replies":[{"embeddable":true,"href":"http:\/\/pearson.immtcnj.com\/wordpress\/wp-json\/wp\/v2\/comments?post=1661"}],"version-history":[{"count":1,"href":"http:\/\/pearson.immtcnj.com\/wordpress\/wp-json\/wp\/v2\/posts\/1661\/revisions"}],"predecessor-version":[{"id":1662,"href":"http:\/\/pearson.immtcnj.com\/wordpress\/wp-json\/wp\/v2\/posts\/1661\/revisions\/1662"}],"wp:attachment":[{"href":"http:\/\/pearson.immtcnj.com\/wordpress\/wp-json\/wp\/v2\/media?parent=1661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/pearson.immtcnj.com\/wordpress\/wp-json\/wp\/v2\/categories?post=1661"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/pearson.immtcnj.com\/wordpress\/wp-json\/wp\/v2\/tags?post=1661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}